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My Exhibitions, Awards & Acheivements May 10, 2013

Posted by Sandy Wager in Uncategorized.
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Cornerstones Art Centre, Didcot, Oxon, UK – 13th March until 18th April 2010.

Plymouth Argyle Function Suite (Twestival), Plymouth, Devon, UK – 25th March 2010

The New Continental Hotel, Plymouth, Devon, UK – 12th June 2010

The Crypt Gallery, St Ives, Cornwall, UK – 6th November until 19th November 2010

The New Bere Alston Bowling Club & Gallery, Bere Alston, Yelverton, Devon, UK – from 26th November 2010 (Ongoing)

Broadwalk Arts, Broadwalk Shopping Centre, Knowle, Bristol 27th March- 9th April 2011

The Batter Street Studio, Plymouth Arts Centre, Looe Street, Plymouth, Devon. In conjunction with U:1 Artist Collective. Public entry May 10th-13th 2011.

Cornerstone Art Centre, 25, Station Road, Didcot, Oxfordshire from 1st July until 14th August 2011.

The Crypt Gallery, St Ives, Cornwall. ‘Celebrations Exhibition’ 9th July until 22nd July 2011

‘Washing Line Art’ solo exhibition of my work for the BAS7 Fringe every Sunday throughout September and October 2011.

Art & Crafts Community Day, Saint Chad’s Church Hall, Whitleigh, Plymouth.  Monday 26th March

Delamore House Gallery, Ivybridge, Devon. In conjunction with the Association of British Naive Artists throughout May 2012

Flags On The Shore
A range of artistic mediums on the Westcliff Zig-Zag overlooking Bournemouth beach on May 7th 2012. http://flags-on-the-shore.tumblr.com/page/2

The Noah’s Ark, Mousehole, Cornwall. Throughout June 2012.

The Plough Art Centre, Torrington, North Devon.  September 2012

Whitleigh Green Christmas Art Market. Plymouth, Devon. December  2012

The Gloss Art Gallery, Exeter, Devon.  March – May 2013

The Council House, Plymouth, Devon.OpenArt Display in the foyer of the Council House
Plymouth City Council’s Arts and Heritage Service.  May – July 2013

The Mariners Gallery, St Ives, Cornwall, an exhibition in conjunction with The Association of British Naive Artists.  18th – 31st August 2013.



The Association of British Naive Artists have released their 1st book and I am so proud to be included in it! It is a beautiful hard back book with approx 40 naive artists featured inside it. The book was officially launched and released for sale on Sunday 29th April at the ABNA artist’s opening day at Delamore House near Ivybridge, Devon.

You are welcome to purchase or reserve the book, £19.50p. though I am not certain of postage charges at the moment. Paypal, cheques or postal orders are accepted. PM me if you would like a signed copy.



I am currently working on some illustrations, in collaboration with Sullivan The Poet, on a children’s book. It is taking me longer than I predicted to paint pictures for 20 pages but hope to have it published later in 2013 or in early 2014.
More info to come soon….



I am a juried member of the following Associations

The Association of British Naive Artists  (ABNA)

British Women Artists

Flameworks Creative Arts Facility

Devon Artists Network  (DAN)


The Technicolour Abstract Art Award for


The Colour, DEEP, DARK, RICH Award for

My Photos 110

Award Winner in The Darkness Falls Challenge

Award Winner in The Award Tree

Runner-up in The Road Ahead Challenge

Top artists this week (week 2, 2012) with
“The Stooks At Winkleigh”
!Art www.squidoo.com   The Best of Zazzle Weekly showcases some of the best original art, photography and design on zazzle.com.



I am the UK representative for naivepainters.com
We are cataloguing every naive artist in the world, past and present. This project is expected to take at least 3 years to gather  the bulk of all naive artists into one place but will be an ongoing project. If you know of any naive painters please let me know so that I can add them to the directory.

I run 2 art groups in FaceBook.
In both of these groups I promote other artist’s work, share Calls for Artist’s and any related arty news.

For World-Wide Artists:-  Art By Sandy Wager   https://www.facebook.com/pages/Art-By-Sandy-Wager/172400052085?bookmark_t=page
For local SW UK Artists:-  Plymouth & South West Artists   https://www.facebook.com/groups/48971463458/?bookmark_t=group

I have my own FaceBook page dedicated to my work here at Sandy’s Art’s and Craft’s


What to Charge for Art Licensing – Royalties Advances and Flat Fees May 10, 2013

Posted by Sandy Wager in Uncategorized.
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When you need to have your sink unclogged, there’s little difference in price from plumber to plumber.  I think that at one time in the past, the wise plumbers got together and said “let’s all charge the same high price so we all get paid well!

If only artists could do the same, then pricing would be so much easier!

In the art business, while one creative can garner $10,000 for a painting, another can only get $500 for the same size and medium.

Many artists have a hard time financially because they just don’t know what to charge.

Often, artists will turn down a good opportunity because they are paralyzed by the fear of making a mistake and charging too little.

And when it comes to licensing your art, there are many different ways to be compensated.

(Licensing Art means – you retain all copyrights © to an image, and license, or “rent”, the art to someone for either a one-time use, such as in a magazine or advertising campaign, or for a longer term use to print on products, such as a t-shirt line or pottery, greeting cards, etc.)

FEAR THE LICENSE DEAL NO MORE – I promise you that once you begin to understand how these things work, you’ll feel more confident with deal-making.

With confidence comes more deals, and no more lost opportunities.  So please, read on!

The most common methods of pay for art licensing are:

1 – ROYALTY:  This is where the manufacturer pays the artist a royalty percentage of their gross sales.

2 – ROYALTY WITH ADVANCE UP FRONT – Sometimes there will be an advance payable up front, which is later deducted from future royalties.

3 – FLAT FEE – A one-time fee is paid instead of royalties.

Okay, but how much moola do you ask for?!  Below are a few guidelines:


Before we get to the topic of how much to ask for, let’s make sure you understand how royalties work.

Royalty payments are calculated based on the total (gross) revenues generated by the licensee (manufacturer) for your products.

Red Flag Warning:  Never agree to get paid your percentage based on the Licensee’s revenues minus their expenses.  This is an impossible number to quantify.

ROYALTY RATE EXAMPLE:  Let’s say that you have agreed to license your art to Perry Pickle Manufacturing for t-shirts.  They plan to sell the t-shirts to a chain of stores called Racey’s.  You have agreed to a royalty rate of 6% with a $3,000 Advance up front.

This means that Perry Pickle Mfg is going to pay you 6% of their total gross revenues generated.  Since they agreed to pay a $3,000 Advance up front, they paid you the advance at the time that the contract was signed.

In their first quarter, Perry Pickle Mfg received $100,000 in revenues for t-shirt sales of your line to Racey’s.

That means that you would receive a royalty payment of $6,000.00 ($100,000 x 6% = $6,000.00), MINUS the advance of $3,000.00 up front.

The advance is “recoupable against future royalties” so your first royalty payment would be the $6,000 minus the advance amount of $3,000, and you would have been paid $3,000.00.

Okay, now let’s talk about how you arrived at the 6% royalty rate:


  • The TYPE of product being produced
  • The QUANTITIES expected to be sold
  • The POPULARITY (STRENGTH) of the artist or brand

THE FIRST FACTOR IN DETERMINING ROYALTY RATES is the type of product being produced.  The average royalty rate varies from product to product.

For example, the average rate for art lithographs ranges between 5% – 15%, compared to 3 – 6.5% for wristbands.  The average royalty rate is a good starting point for determining what the rate should be.

There are a few resources that will help you learn what the average royalty rates are, such as artists groups and reference books.

To find out what others are being paid, connect with artists who are experienced in licensing through online forums and groups such as Linked In.  Ask the members what the average royalty rates are, in their experience, for a particular product.  These groups can be very helpful.

THE SECOND FACTOR IN DETERMINING ROYALTY RATES is the expected (or projected) sales volume.

The higher the volume, the lower the royalty:  If the products will be sold in mass market retailers and in mass quantity, the royalty rate will be less because mass market retailers (like Wal-Mart, Costco) demand better prices, which means tighter profit margins for the manufacturer.

Usually, an artist will earn more money from a lower royalty rate when products are being sold in mass market, than they would with a higher royalty rate for products being sold in small mom and pop shops.

The lower the volume, the higher the royalty:  If the products will be sold in specialty stores and in smaller quantities, the royalty rate should be higher.

For example:  A t-shirt manufacturer that sells in mass market stores (Wal-Mart, Target, chain stores) might pay 4-6% royalties.  A t-shirt manufacturer that sells in smaller channels such as core skateboard shops might pay 6-10% royalties.

If the artist is well known and their art is a proven seller, the royalty rates would be on the high end of the scale.  If the artist is unknown and new to licensing, the royalty rate might be on the lower end of the scale.

In some cases, a licensee that works with artists on a regular basis will have a standard royalty to offer to you.  At that time, you can decide if you want to accept their offer, or negotiate for more

FLAT FEE PAYMENT:  A flat fee is a lump sum that is paid up front at the time the contract is signed.  There are no royalties that will be paid later.

Flat fees may be calculated by image (i.e. $500 per image x 10 images = $5,000); or they may be paid in one specified sum (i.e. $2,500 total).

The flat fee method is best when the licensee is either a small company that does low volume, or is a start-up company that does not have a track record of sales.

The disadvantage to a flat fee royalty is that if the product sells above expectations, you may be missing out on sharing a piece of those revenues.

The best way to protect against the possibility of missing out on a piece of a great selling product is to have a short term, such as a one year or eighteen month contract.

With a shorter contract, if sales are very good, the licensee will want to renew, at which time you will be paid again, or you can negotiate for a better deal.

How much of a flat fee should you ask for?  Like all deals, the range is wide.  I know of some artists who charge as little as $100 per image for a flat fee license.  In the greeting card industry, an artist might be paid a flat fee of $275 – $500 for a card design.  I’ve had deals in the action sports market where I charged a flat fee of $1,500 per image, with a price break if they license more than six images.

The flat fee amount that you get will depend upon the strength of your brand, the competition in the industry and what the licensee is willing to pay.

The most important thing is that you get paid what you feel that your art is worth and that you are happy with the end result.

ADVANCES:  An advance is a dollar amount that an artist is paid up front, due at the time of signing the contract.  The advance is usually non-refundable, and is deducted from future royalty payments.

What I love about advances is the most obvious:  you receive a payment up front.

Often in licensing deals, you won’t see royalties for a year or more because it takes that long to develop a line, sell it and get it shipped to stores.  The advance is money NOW, which is when most of us need it.

I use the advance as an insurance policy should something go wrong.  It hedges against the possibility that there will never be royalties paid in the future, because if a company is willing to pay an advance, than that means they are committed fully to the product sales.  Without commitment, sales often won’t happen.    Sometimes the products never make it to the marketplace or are dropped from the line.

And that means No sales which means No royalties.

The main reason we almost always require an Advance for Drew’s work is that it helps me to weed out the serious people from the not-so-serious.

If a company is willing to pay us an advance, I’m more convinced of their commitment to the success of the product sales.

Red Flag Warning:  If the deal you are about to enter into is going to require anexcessive amount of work on your end, it’s crucial to require an advance or a design fee to cover your time.  That way, you don’t have to wait the twelve months or so that it takes for royalties to generate before you get paid.

Since there is no guarantee that a license will generate any royalties at all, an advance is insurance that you’ll be paid something in the event anything goes wrong.

What could go wrong, you ask?!  The client is so excited and they plan to put a lot of effort into the line.

One personal example is when we did a deal with one of the largest toy companies in the U.S.  They went bankrupt one month after we gave them the artwork for a kid’s skateboard line.  Drew had spent weeks working on it.  Thank God we were paid a generous advance so that Drew’s time was covered.

Another time we signed on with a kid’s clothing company.  They had their Drew Brophy line ready to go, after weeks of work on our end.  Then a new partner came in and changed everything.  The line never made it to retail and no royalties were generated.  We had been paid an advance up front, so we didn’t lose a month’s worth of work for nothing.

The flip side to all of this is that for every deal that isn’t successful, there’s one that is successful.  You have to sign on with many companies because some will be duds and some will be good.

Remember, there are no set-in-stone pricing structures for licensing or for art deals.  You have to be creative and come up with a deal that works for you and for your client!


PS:  Read “Beware of these Red Flags in Contracts“ for more food for thought.   

Would you like your own licensing agreement template that you can use again and again?  My new  LICENSING AGREEMENT/CONTRACT TEMPLATE PACKAGE is now available.  This package makes it easy for you!  Complete with a template that you can change as needed, and instructions, this is the perfect short, simple agreement for artists not yet ready to hire an attorney.  More details here:  http://store.drewbrophy.com/artist-short-licensing-agreement-template-package/

Source- Maria Brophy


How to Write an Artist’s Statement That Works May 9, 2013

Posted by Sandy Wager in Uncategorized.
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A well-crafted artist statement helps you define who you are as an artist, explain your motivation and your inspiration. It can be a description of how your work evolved, and what makes you unique.

There’s an old joke that an artist statement is convoluted unintelligible gibberish and sometimes it may seem that this is true. Don’t fall into the trap of using sixty-four dollar words or overly complicated language.

Your statement should be straightforward, understandable and approachable. Other people appreciate hearing about you and your work when you use an authentic voice that speaks to them clearly. Use first person narrative when writing so that it conveys more of a personal statement.

Plan to make your artist’s statement “evergreen” so that it won’t be out of date quickly. Rather than talking about a show you will participate in next month, focus more on your vision and the big picture, which will be relevant for a longer time. Review your artist statement every year or so and update as needed so that it reflects your current direction.

Consider answering these questions when writing your artist statement:

  • What techniques are you using, and why are they unique?
  • What is the message behind your work?
  • Describe your signature style, and how you developed it.
  • How has your work evolved over time?
  • What motivated you to become an artist?

It can take a while to get your artist’s statement into a final version that you are happy with. If you feel that you don’t write well, ask a mentor or a capable writer for assistance. Have any spelling and grammar mistakes corrected, and ask someone you respect to read it and give you some honest feedback. Do they understand your artist’s statement? Does it seem complete?

In a future article, we’ll be giving you lots of ways that you can use that artist’s statement, so sharpen your pencil and plan to get started on a statement that reflects your work as an artist.

Source-Arts Business Institute.  http://www.artsbusinessinstitute.org/blog/artist-statement/


How To Write A Press Release May 9, 2013

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Okay, we are kidding ourselves if we think that there isn’t a business side to art.  There is and, as you know, artists need to wear many hats in order to have a growing career.  One of those hats is “Marketing and Promoting your Paintings”.  There are many ways to do this necessary aspect of your career.  Some methods require big funds to accomplish and some methods are free.  I will be writing a series of articles on some of the free ways that you can promote your paintings and gain recognition.

One marketing hat you should wear is the “Press Release Writer” …Now, this is where the artist pales at the mere suggestion of writing an article.  Relax, press releases are one of the easiest articles to write and can make a huge difference in any event, workshop, or announcement.  Here are the basics.

  1. Start your article with these basic facts: Who, What, Where, Why and When.
    Example #1: The oil paintings (WHAT) of Skokie artist, Elizabeth Jones (WHO), will be featured in “Light and Wonder Show ” (WHY) for the month of October (WHEN) at the White Rose Gallery (WHERE), Skokie, Illinois.
  2. Elaborate upon the facts:
    Example #2: Thirty floral paintings, emphasizing the inspiration of luminosity, will be on display.
  3. Elaborate on the techniques or style of the paintings:
    Example #3: Thick juicy strokes accent the brilliant glow of these impressionist paintings.
  4. Bio on artist:
    Example #4: Elizabeth Jones, known for her romantic expression of flowers, studied oil painting and design with nationally recognized artist, Howard James. She has been an associate member of Oil Painters of America for 5 years and has been juried into 3 of the OPA regional shows.
  5. Reception:
    Example #5: The Opening Reception will be October 1st from 5 pm to 9 pm.  Artist, Elizabeth Jones, will be present to discuss her techniques. The public is welcome.
  6. Contact info:
    Example #6: White Rose Gallery is located 931 Niles Center Road, Skokie, Illinois. For more information contact Cheryl at 316-673-4196.

    For this example, that would be the end of the article. It is 143 words long. It is a short Press Release, easy for the newspaper or magazine to fit into their layouts. But you are not done yet.

  7. At the top of the article, you need to write:
    For Immediate Release
  8. At the end of the article, in order for the newspaper to be able to contact you and verify that this press release has originated in their area, you need to write:
    For more information contact:
    Elizabeth Jones (your name)
    5140 Howard Street ( your address)
    Skokie, Illinois  59715
    312- 222-5555 ( your phone number)
  9. Be sure to include a photo of one of your paintings that will be on display. Include the title, size and medium of that painting. Most newspapers are wanting digital 250 dpi images that are about 5 inches x 7 inches.


Here is the finished Press Release example: ( all names and information are fictional )

For Immediate Release: 


The oil paintings of Skokie artist, Elizabeth Jones, will be featured in “Light and Wonder Show” for the month of October at the White Rose Gallery, Skokie, Illinois. Thirty floral paintings, emphasizing the inspiration of luminosity, will be on display. Thick juicy strokes accent the brilliant glow of these impressionist paintings.

Elizabeth Jones, known for her romantic expression of flowers, studied oil painting and design with nationally recognized artist, Howard James. She has been an associate member of Oil Painters of America for 5 years and has been juried into 3 of the OPA regional shows. The opening reception will be October 1st from 5 pm to 9 pm.  Artist, Elizabeth Jones, will be present to discuss her techniques. The public is welcome.

White Rose Gallery is located 931, Niles Center Road, Skokie, Illinois. For more information contact Cheryl at 316 673-4196.

For more information contact:
Elizabeth Jones
5140 Howard Street
Skokie, Illinois  59715


Write the press release based on facts, do not let it sound like an advertisement. Always write in the third person. Be aware that some newspapers are more prone to print press releases than others. In my home town, the arts have a separate insert magazine once a week that features what is happening in the arts, music, and dance. This is where art related press releases would be sent.

Submit your press release to neighboring newspapers, local magazines and, yes, national magazines. Many publications are now accepting press releases via e-mail, easy to use and to attach your photo. Call the publication first to find out the way that they prefer to receive press releases.

Each time you win an award or are juried into a regional or national show, you need to write a press release. Not only are you getting the word out to the public about your achievements, but in the process, you are introducing the editors of these publications to your work and your career. In time, this could definitely develop into an article. Press releases will awaken the general public to your work and your career. The more they know about you, the more likely they are to step up and purchase your paintings, take classes, etc.

So these are the basics. Most newspapers welcome an independent writer to aid their reporters’ efforts to keep their publication interesting. Try it! You have nothing to loose and “career recognition” to gain!


Ballet Class May 3, 2013

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ImageBallet Class

16″ X 12″ Acrylics on paper.

I was inspired to paint this after reading a very funny poem, ‘Dorothy’s Dance Class’, written by Sullivan The Poet. The poem has not been published yet but is part of the forthcoming illustrated collection written specially for children – ‘Toadstools and Jam..’

I am currently illustrating a children’s book written by Sullivan The Poet. It is a long process, having worked on the preliminary sketches since June 2012, I am now just completing verse 4 of 20 in the final paintings and hopefully will be finished at the end of 2013 and published in 2014. We were hoping to finish this book in June 2013 but that was an unrealistic target date.

More updates on this new book to follow soon………



The British Art Show 7, Plymouth Fringe Artists August 24, 2011

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I am proud to be a part of the BAS7 Fringe……

The British Art Show only happens once every five years and this is the 35th year. Numerous venues across the city of Plymouth, Devon, UK will be displaying art of all types between September and December 2011.

Here is what I will be doing. Everyone is welcome to come and take a look.

My website is here!



Are you an unknown artist living or working in and around Plymouth?

Are you an artist who has not come out of the closet yet?

Are you a shy artist who needs that little push to show your work?

If you know an artist in or around the Plymouth area who is looking for a place to exhibit their work for FREE please ask them to call me on 01752 313645 or email at sandy_wager@msn.com

The Best Advice I Ever Received July 23, 2010

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St Ives Exhibition April 28, 2010

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I will be exhibiting a small selection of art at  The Crypt Gallery, St Ives, Cornwall from Saturday 6th November until Friday 19th November 2010.

The exhibition is a collection of art works by the members of the Association of British Naive Artists (ABNA)

More details to follow.